Princess Goes Hollywood was founded by Christian Gehrig and Dr. Simone Peters out of their enthusiasm for high quality cashmere fashion in 2006. Together with their creative team, they manage to design innovative and imaginative fashion creations with their own unique character every season.In no time at all they have managed to establish themselves on the market as an international label. Even today, the team still works in the small Swiss village of Hägendorf surrounded by nature. The necessary creativity and professionalism for the collections, for which only the finest cashmere, cashmere blends and Italian yarns are used, are created here from the peace and quiet.

Experimental material mixes, embroideries by hand and precious appliqués combine with playful prints to create collections with unmistakable identity and subtle glamour. Every piece of clothing is created with great attention to detail and perfectionist quality standards. Long-lasting quality and natural materials are our top priority. Originally a knitwear collection, Princess Goes Hollywood has gradually evolved into a collection with a wide selection of T-shirts, sweatshirts, blouses & tunics, dresses & skirts, trousers, jackets and accessories. Four collections are released annually: One pre- and one main collection each in summer and winter.